This week’s JTi Friday offering is the new Cadbury advert from a Glass and a Half Productions, Spots Vs Stripes.
Following the successes of previous productions like the Gorilla and Dancing Eyebrow, Spots Vs Stripes has been launched this week to celebrate Cadbury’s sponsorship of the 2012 London Olympics and to get the nation playing. You can view the advert below.
Cadbury are asking you to join a team and compete in what that think is the biggest, longest game ever! Pick a side, then you can compete to win points for your chosen team. Play online, at events around the UK or even tiddlywinks at home then register your wins on the ‘Spots Vs Stripes’ website. Along with the Spots Vs Stripes website you can follow the activities of the teams via Facebook and Twitter.
It’s time for JTi Friday, Just Think’s weekly look at what is fun and interesting in the world of internet marketing.
A few weeks ago we wrote about the Old Spice man and his social media exploits (see original post). Since then we have been following him on Twitter and have been impressed by his video replies to tweets and posts (there’s even one aimed at Gillette).
Alas these replies have come to an end (for now) as explained in the Old Spice man’s latest reply to everyone below.
If you haven’t been following the Old Spice man on Twitter, you can catch up on all his replies on the Old Spice YouTube Channel here.
This again shows how responsive Social Media marketing can be for a business. Creaing another avenue to connect with existing and potential customers.
Schools out for Summer (which seems to have ended already) and it’s JTi Friday time.
Tomorrow (24th July) you have the opportunity to take part in a historic cinematic, social networking experiment. Famous Tyneside director Ridley Scott along with Kevin MacDonald are asking the YouTube community to capture a glimpse of their life on camera.
The most compelling and distinctive footage taken on Saturday from around the world will be edited in to the experimental documentary. The finished film will be premiered at the Sundance Film Festival in January 2011.
To find out how you can take part and have the opportunity to appear in this ground breaking film visit the ‘Life in a Day’ YouTube page.
It’s the end of a blustery, wet week and time for the JTi Friday email.
This week we’re showing that innovative marketing can also be used for good things. Introduced during the Tour de France last year and making a return this year (not Lance Armstrong) is the Nike Livestrong Chalkbot.
A recent winner of 2 Cannes Lions Grand Prix Awards and connected to Lance Armstrong’s Livestrong charity, chalkbot goes along in front of the race printing messages of inspiration on to the road.
This week we’re showing that innovative marketing can also be used for good things. Introduced during the Tour de France last year and making a return this year (not Lance Armstrong) is the Nike Livestrong Chalkbot.
A recent winner of 2 Cannes Lions Grand Prix Awards. Connected to Lance Armstrong’s Livestrong charity, chalkbot goes along in front of the race printing messages of inspiration on to the road.
People can send their messages via the Livestrong website, the Chalkbot Twitter page or wearyellow.com. If your message gets printed you are then sent an image along with the GPS co-ordinates.
It’s JTi Friday time and our attention is drawn to the British Grand Prix.
Today sees the start of the British Grand Prix weekend at Silverstone. Expectation falls on McLaren with Hamilton and Button. However do they have a chance if the new Vodafone advert is anything to go by?
The new advert features Hamilton and Button building a McLaren Formula 1 car from scratch without the help of the mechanics. Will either of them dare to race in this car at the weekend? Or would they rather leave the car building to the professionals?
To keep up to date with what is happening with the McLaren team you can view live updates and stats on their website www.mclaren.com. The website shows live commentary of the practice sessions and the race, along with telemetry from the cars themselves which includes lap times and top speeds.
One final word on the World Cup, which has been featured a few times as part of the JTi Friday email. Paul the Octopus has made his prediction for the final between the Netherlands and Spain. To find out what he has predicted check out this video on youTube.
This week is about spicing up your advertising. All Spice, the 70′s mens aftershave, wants men to smell like a man, man. Featuring Isaiah Mustafa an American football player (sorry, this is the only sport reference) doing manly things.
The adverts also combine with a full social media campaign with a youtube channel, twitter and facebook page all very cleverly written and amusing. Which brings an old product bang up to date in the new world of the web and social media.
We’re taking a break from the World Cup and moving to tennis. Wimbledon started this week with Federer being nearly knocked out and the longest ever tennis match. Which brings us to this week’s viral video. Can you guess which company has already created a viral video based on this match?
Watch the video below to find out who…
Could this be the quickest viral marketing campaign? If you know of any quicker ones send us a comment.
The Google Street View man has also gone Wimbledon mad this week by dressing up in his tennis whites (see right). To take a look yourself simply do a search on Google Maps for ‘all england lawn tennis club’ and move the street view man over Wimbledon.
Just Think have put a team together that blends the best online marketing intellects with creativity, experience and expertise. It is this blend that makes them the first port of call for many of the region’s businesses who have taken the logical step towards promoting and boosting their online presence. Just Think’s ongoing philosophy of advanced thinking for profit was one of the main reasons Michael Bell chose them to work with. Inkyprod.co.uk’s website was just the beginning of a marketing campaign which has seen Inkyprod.co.uk soar in popularity. Using a combination of Google Adwords, SEO, email marketing, Youtube and social media, Inkyprod.co.uk have steadily climbed the search engine rankings.
