Just Think

Increasing your company awareness online is increasingly important. This guide shows you how to ‘increase your business reach’.

Just Think will create your business profile on Twitter and Facebook, and create a blog for you. This guide shows you how to create relationships with clients once we have set up your beautifully designed accounts.

How to Twitter

1.) Set up an account- Just Think will do this (with a personalised background)

2.) Just Think will create a name for your account that represents your company

3.) Tell your friends who are already on twitter to ‘follow’ your account

4.) Look through your friend’s ‘followers’ list and ‘follow’ a few

5.) ‘Mention’ some of the followers you are following and send them a message

6.) Gradually, people will ‘follow’ you back

7.) Send messages to your followers and more people will become aware of you

How to Blog

1.) Just Think will create a blog template and design for you

2.) Blogs are your opportunity to tell your customers and the world what you are up to

3.) Keep the topics interesting and relevant to your business sector

4.) You should use your Twitter and Facebook page to inform users of your blog, and direct them from your website

How to Facebook

1.) Just Think will create a Facebook page for your business

2.) Separate your personal profile from your business one

3.) Spread the word on Twitter and to clients to “like” your page

4.) Update your page regularly- make sure you attatch links

5.) Interact with your ‘fans’- inform them of events and competitions

6.) Keep up-dating your page

Contact Just Think to set up your Social networking profiles and your blog page! Don’t miss out on the opportunity to network and build relationships with fellow like-minded businesses the efficient way!

Join the Just Think community on Facebook and on Twitter.

Today between 12 and 1pm, we held our first Question and Answer session on Twitter!

We were asked some great questions about internet marketing, and for those of you who missed the session, I have complied the questions and our answers for you to take a look at. If you are reading this and have a question that we have not answered, or if you are interested in Just Think and the services we provide, get in tough via e-mail (thinktank@justthink.co.uk) , phone (01325 313 412) , Twitter or Facebook, and we would love to hear from you!

Question 1. ) How effective is internet marketing?

Our Answer: Internet marketing gives you opportunity to spend less, market more & interact with 85% of the UK population who are ‘online.

Question 2.) Which types of businesses in which sectors do you find benefit most from internet marketing?

Our Answer: Retail and Service sectors benefit from internet marketing by building relationships- important in niche markets. Big brands also benefit, but smaller brands can benefit more as they are less well-known, as long as they have SEO etc.

Question 3.) How do I follow up email offers I send to recipients?

Our Answer: e-mails must be sent via a delivery system in HTML 2.) Build links into your e-mail to your website 3.) Contact all click throughs.

Question 4.) Who is your typical target audience?

Our Answer: We don’t have a set target audience- we cater for individual company’s needs- big or small.

Question 5.) How much time a day/week should you put into social networking to get the most out of it?

Our Answer: As much time as you have free is valuably used in social networking to maintain relationships- the more the better

Question 6. ) Can I learn SEO or should I use a professional company?

Our Answer: There are bits of SEO you can do your self, but a professional company can direct you in a focussed strategy- Justthink!

Question 7. ) Do you use Linkedin and Facebook? How do they compare for you?

Our Answer: We use Facebook, and our staff are on Linked in. Twitter and Facebook are good social networks for us to build relationships

Question 8. ) Do you charge by the hour or by results?

Our Answer: We can charge based on results, or by the hour- whichever is best for your business

These are the 8 questions that we were asked by some of our lovely followers! We will be holding another Twitter Q&A session soon for those of you who want the chance to ask a question yourself…keep an eye out for our next invitation, it would be lovely to see you there!

Just Think…for all things internet marketing!

In July, Ford revealed their new car, the 2011 Ford Explorer in a new, and typically unconventional way for the car industry. They revealed their new car online, using social media.

Ford have used social media in the past, to great success, but they had never before used it to deliver the entire revealing of a new Ford car. The 2011 Ford Explorer, is however aimed at a target audience of young professionals, mainly young females (heightened by Victoria Beckham’s designing of the car’s interior). This age group (24-35) is part of the biggest proportion of social network users, and thus Ford saw this factor as the perfect opportunity to launch their new car as 24-35 year olds are their prime target group for the 2011 Ford Explorer.

The success of the 2011 Ford Explorer using Facebook as their prime launch-pad, is highlighted by the 57,000 people who have “liked” the group. Ford’s target “likes” for this campaign, was to reach 30,000 “likes” by the 26th July, before the launch, which they successfully reached, and have now almost doubled.

So, you may be wondering how Ford have managed this success, using social network Facebook as its main launch pad for their new 2011 Ford Explorer. Ford have five main key success factors, which have influenced their success within this new campaign:

1.) They understand their target audience

2.) They learn from past campaigns

3.) They set goals and measure

4.) They integrate

5.) They always look forward

If you have never thought about using social networks before, or the power that it can have to attract potential customers, then Ford is a brilliant example of how to implement a successful social networking campaign. Ford may be a well known, world-wide brand, but it still shows how much power is available to businesses all over the world, just by making themselves well-known on social networking sites.

Join the Just Think community on Facebook and follow us on Twitter!

It’s JTi Friday and whose side are you on?

This week’s JTi Friday offering is the new Cadbury advert from a Glass and a Half Productions, Spots Vs Stripes.

Following the successes of previous productions like the Gorilla and Dancing Eyebrow, Spots Vs Stripes has been launched this week to celebrate Cadbury’s sponsorship of the 2012 London Olympics and to get the nation playing. You can view the advert below.

Cadbury are asking you to join a team and compete in what that think is the biggest, longest game ever! Pick a side, then you can compete to win points for your chosen team. Play online, at events around the UK or even tiddlywinks at home then register your wins on the ‘Spots Vs Stripes’ website. Along with the Spots Vs Stripes website you can follow the activities of the teams via Facebook and Twitter.

It’s time for JTi Friday, Just Think’s weekly look at what is fun and interesting in the world of internet marketing.

A few weeks ago we wrote about the Old Spice man and his social media exploits (see original post). Since then we have been following him on Twitter and have been impressed by his video replies to tweets and posts (there’s even one aimed at Gillette).

Alas these replies have come to an end (for now) as explained in the Old Spice man’s latest reply to everyone below.

If you haven’t been following the Old Spice man on Twitter, you can catch up on all his replies on the Old Spice YouTube Channel here.

This again shows how responsive Social Media marketing can be for a business. Creaing another avenue to connect with existing and potential customers.

With more than 64% of the UK’s online population having their own online profile, it is important to make sure that you use social networking effectively and efficiently to make you and your business more productive and attract the right people to your networks.

Ten years ago, “networking” was done in meetings, bars, on phone calls, and in resteraunts. Now, the majority of “networking” is done online, on social networking sights such as Twitter, Facebook and LinkedIn . This form of networking saves face-time and significantly reduces the amount of time to start a new relationship with some one. For businesses, online networking enables a large number of new contacts to be developed quickly and easily, reducing the time spent in face-to-face networking sessions, and enabling more time to be spent on the day-to-day running of your business.

The key to staying productive online, is to distinguish your personal time spent online, with your professional use of it. Knowledge is everything, and if social media is used properly, it can be used to find, consume and act upon the most up-to-date and relevant information, which you can exchange with new online ‘friends’ and reinforce their ‘friendship’ in the form of relevant information that they are likely to be interested in.

Make sure that you make the most of your tools- it’s not what you use, but how you use it. If you have Facebook, Twitter or LinkedIn, use them to your advantage, and make online ‘friendships’ that are relevant to your business, informing them of information that is likely to make them want to come back to you in the future for advice in a certain business area. Just Think…come to us if you ever need any help with internet marketing!

“Like” our Facebook page, and follow us on Twitter. Be part of our online community!

With companies constantly up-dating their online presence, and becoming more involved in social networking, it is important to understand some important points when up-dating your social networking presence. There are 3 important points I think are relevant to your social networking relevance and existence.

1.) Make relationships, not pitches

Forget the marketing pitches and leave your CV at home. Learn how to engage your audience in a clever and polite way, and make sure you stay active and involved in your network and remember to listen. Don’t try to sell to your audience, but be genuine in your mission to understand the industry and what your acquaintances are working on.

2.) Stay informed of trends, tools and news

Keep up-to-date with new trends, technology, applications and studies. Most jobs require some form of training, knowledge and experience, and social media is no different. With its constantly changing and developing elements, social media requires users to keep informed of any new developments that could affect their social strategy and the strategy of their on-line acquaintances.

3.) Find an online balance between personal and professional

The line between your personal and professional online presence are blurred. It is hard to completely separate the two, but it is possible and credible to develop a ‘personal-professional hybrid’, of your online self that you are comfortable sharing with your boss and your best friend alike. Even if your online profile privacy settings are strict, someone is always looking at what you do, so make sure what you say is relevant and something you would be happy for everyone to see.

These social networking tips will help you to create a stream-lined, relevant and up-to date online presence within your social networks. “Like” Just Think on Facebook, and follow us on Twitter to see what we are doing and tomake us part of your social networking experience.

Schools out for Summer (which seems to have ended already) and it’s JTi Friday time.

Tomorrow (24th July) you have the opportunity to take part in a historic cinematic, social networking experiment. Famous Tyneside director Ridley Scott along with Kevin MacDonald are asking the YouTube community to capture a glimpse of their life on camera.

The most compelling and distinctive footage taken on Saturday from around the world will be edited in to the experimental documentary. The finished film will be premiered at the Sundance Film Festival in January 2011.

To find out how you can take part and have the opportunity to appear in this ground breaking film visit the ‘Life in a Day’ YouTube page.

Last Friday, Just Think posted a blog about Paul The Octopus and his world cup winners’ predicting power. By now, I’m sure that most of you will have heard about him, and now those of you with an i-phone are likely to have him available to help you make decisions at the click of a button. Fortunately for Paul, apple haven’t made Paul travel from country to country making decisions and predicting results, but they have introduced an animated version for all in-decisive people to download to their i-phones. Called ‘ask the octopus’, users enter two options they have to a certain question or decision that they need to make. The octopus then drifts to the sea floor and picks a box. Within this box is one of the options you entered, and your decision has been made. This octopus may not have the power of Paul the Octopus, but it is fun!Justthink…the power of viral marketing and social networking is constantly increasing. Get in on the act with your business and Just Think! Join us on Twitter and Facebook.

It’s Monday again, and you may be feeling unsure about how to market your business efficiently and effectively, but I thought I would remind you how cost-effective and useful internet marketing really is.

Internet Marketing includes many mediums that you are likely to come accross on a daily basis, in your work and social lives. Think about websites;How often do you go online and shop, find out news or just browse websites? If like me that is often, then you will understand just how powerful having an up-to-date and relevant website is. If you are looking for something more specific, or don’t know how to find what you are looking for, you are most likely to use a search engine such as google to aid your search. If you type in ‘advanced thinking for profit’ in google, the top 5 places are occupied by the Just Think website, pages or blog. Just Think have been able to occupy these positions by using a successful implementation of Search Engine Optimisation (SEO), with which Just Think has a team of skilled employees working behind and constantly up-dating. Once an effective website and SEO method are in place however, the traffic driven to your website is likely to increase and thus this relatively simple method of advertising is doing its job.

Another cost-effective method of internet marketing, is Social networking; Twitter and Facebook. I’m sure most of you have at least heard of these social phenomenoms of the moment and their popularity is only set to increase alongside the introduction of ‘Google Buzz’ and other social networks. They allow users to keep up-to-date with friends, family, colleagues and businesses, and create an easy way to stay in contact. Once you have created the first contact, you can build and strengthen relationships, and widen your networking reach efficiently. Take a look at Just Think on our social networks. “Like” us on Facebook, or follow us on Twitter and we will post new photos of recent work, news, and up-to-date information. Our blog will also keep you up-to-date with news, information and anything that we think you might be interested in. We would love for you to comment on any blog that you find interesting!

If you are struggling to find ways to market your business cost-effectively or innovately…Justthink

Justthink…Advanced thinking for profit.