Just Think

We’re now in September summer is coming to an end and it’s JTi Friday time!

Alas the summer is drawing to an end and it’s back to school time, but hopefully we can still look forward to some sunny days. In America September is also the time the hunting season starts, which brings us to today’s JTi Friday offering,

At Just Think we’ve come across this video on YouTube ‘Hunter shoots a bear’, don’t worry it’s not quite what it appears to be. For a start the video is from the correction product company Tippex. What has Tippex got to do with bear hunting? Click the image below and you will find out.

There is also an intro video on YouTube which does feature explicit language so not advisable to view while at work. You can view the video by clicking this link NSFW Hunter Shoots a Bear.

At Just Think we can help you take ownership of your brand online with email marketing, web development, social media and adWords. To find out more give Just Think a call, or pop in for a coffee and chat.

It’s the end of the week and it’s JTi Friday time!

The British summer is in full swing with the usual combination of rain and sunshine. This week’s JTi offering is from Specsavers and their reaction to the bootleg ‘should’ve gone to Specsavers’ videos which have popped up on YouTube.

Specsaver’s have stated ‘they want to take ownership of that space and viral marketing is the right format’. Their first web only advert is based on the German U-Boat film ‘Das Boot’. You may ask ‘Submarines! What has that got to do with specs?’ to find out take a look at the video below.

At Just Think we can help you take ownership of your brand online with email marketing, web development, social media and adWords. To find out more give Just Think a call, or pop in for a coffee and chat.

It’s JTi Friday and we’re just thinking of Christmas!

In the world of marketing it’s never to early to start thinking about Christmas, especially on a day like today which is more wintery than summery. It’s also a good excuse to show you this email from last year we’ve come across. You can view the full email here.

This email is a great showcase for the use of animated gifs in email marketing, which has seen a major surge this year. Animation in emails grabs the recipients attention and has increased click through rates.

It’s JTi Friday and whose side are you on?

This week’s JTi Friday offering is the new Cadbury advert from a Glass and a Half Productions, Spots Vs Stripes.

Following the successes of previous productions like the Gorilla and Dancing Eyebrow, Spots Vs Stripes has been launched this week to celebrate Cadbury’s sponsorship of the 2012 London Olympics and to get the nation playing. You can view the advert below.

Cadbury are asking you to join a team and compete in what that think is the biggest, longest game ever! Pick a side, then you can compete to win points for your chosen team. Play online, at events around the UK or even tiddlywinks at home then register your wins on the ‘Spots Vs Stripes’ website. Along with the Spots Vs Stripes website you can follow the activities of the teams via Facebook and Twitter.

It’s time for JTi Friday, Just Think’s weekly look at what is fun and interesting in the world of internet marketing.

A few weeks ago we wrote about the Old Spice man and his social media exploits (see original post). Since then we have been following him on Twitter and have been impressed by his video replies to tweets and posts (there’s even one aimed at Gillette).

Alas these replies have come to an end (for now) as explained in the Old Spice man’s latest reply to everyone below.

If you haven’t been following the Old Spice man on Twitter, you can catch up on all his replies on the Old Spice YouTube Channel here.

This again shows how responsive Social Media marketing can be for a business. Creaing another avenue to connect with existing and potential customers.

Schools out for Summer (which seems to have ended already) and it’s JTi Friday time.

Tomorrow (24th July) you have the opportunity to take part in a historic cinematic, social networking experiment. Famous Tyneside director Ridley Scott along with Kevin MacDonald are asking the YouTube community to capture a glimpse of their life on camera.

The most compelling and distinctive footage taken on Saturday from around the world will be edited in to the experimental documentary. The finished film will be premiered at the Sundance Film Festival in January 2011.

To find out how you can take part and have the opportunity to appear in this ground breaking film visit the ‘Life in a Day’ YouTube page.

It’s the end of a blustery, wet week and time for the JTi Friday email.

This week we’re showing that innovative marketing can also be used for good things. Introduced during the Tour de France last year and making a return this year (not Lance Armstrong) is the Nike Livestrong Chalkbot.

A recent winner of 2 Cannes Lions Grand Prix Awards and connected to Lance Armstrong’s Livestrong charity, chalkbot goes along in front of the race printing messages of inspiration on to the road.

This week we’re showing that innovative marketing can also be used for good things. Introduced during the Tour de France last year and making a return this year (not Lance Armstrong) is the Nike Livestrong Chalkbot.
A recent winner of 2 Cannes Lions Grand Prix Awards. Connected to Lance Armstrong’s Livestrong charity, chalkbot goes along in front of the race printing messages of inspiration on to the road.

People can send their messages via the Livestrong website, the Chalkbot Twitter page or wearyellow.com. If your message gets printed you are then sent an image along with the GPS co-ordinates.

It’s JTi Friday time and our attention is drawn to the British Grand Prix.

Today sees the start of the British Grand Prix weekend at Silverstone. Expectation falls on McLaren with Hamilton and Button. However do they have a chance if the new Vodafone advert is anything to go by?

The new advert features Hamilton and Button building a McLaren Formula 1 car from scratch without the help of the mechanics. Will either of them dare to race in this car at the weekend? Or would they rather leave the car building to the professionals?

To keep up to date with what is happening with the McLaren team you can view live updates and stats on their website www.mclaren.com. The website shows live commentary of the practice sessions and the race, along with telemetry from the cars themselves which includes lap times and top speeds.

One final word on the World Cup, which has been featured a few times as part of the JTi Friday email. Paul the Octopus has made his prediction for the final between the Netherlands and Spain. To find out what he has predicted check out this video on youTube.

For the first time in the UK the online advertising spend overtakes television. In the first half of 2009 online advertising rose to £1.75 billion compared to TV’s £1.64 billion.

These figures come from PricewaterhouseCoopers and the IAB and show the 50 year reign of TV advertising has come to an end. Online ad spend now accounts for 23.5 per cent of the total UK ad spend, compared to TV’s 21.9 per cent. Guy Phillipson, IAB’s chief executive said “We could see absolutely see it grow to being a 30% medium (of ad share spend), to go past £4bn to even £5bn annually,”.

A breakdown of the online figures show however that display advertising (banner ads etc) only equates to 18 per cent (£817 million), compared to the 60 per cent share (£1.05 billion) for search marketing.

Despite these figures TV advertisers are already criticising these reports. Lindsey Clay from ThinkBox, the UK TV marketing body, has said: “Online marketing spend is made up of many things including email, classified ads, display ads and, overwhelmingly, search marketing. They should be judged individually.”

“It is. . . meaningless to sweep all the money spent on every aspect of online marketing into one big figure and celebrate it.”