AdWords – your route to new customers!
Wednesday, August 18th, 2010
With the recession continuing to bite and revenue hard to sustain, the need for a business to have an Internet presence has never been stronger. An ever-increasing number of are people going online to find information about local products and services.
Latest stats from the Internet Advertising Bureau, in partnership with PricewaterhouseCoopers, shows a growth in online spend despite the difficult economic conditions.
Key figures are:
- Spending on internet advertising grew by 4.2% year-on-year on a like-for-like basis.
- Paid-for search listings (the adverts that appear next to search engine results) were up 9.5%, display adverts down 4.4% and classified adverts down 5.3%
- The number of people online grew to 39.7 in Feb 2010, representing an increase of over four million active internet users in just 12 months.
We create, build and manage Google AdWords Campaigns to make sure our clients can benefit from this increase in business activity on the internet.
Choosing an agency to manage your AdWords marketing is difficult, especially when so many companies suffer from shocking customer service, defficiency and incompetence. Many of our clients come to us from agencies who have let them down; offering few keywords, poor results and a basic non-understnding of their business
We aim to impress because we’re passionate about our work, and enthusiastic for your results. We have developed ideas, techniques and applications which are totally unique, and often very powerful. We have worked within lots of industries and seen some great turnaround results.
AdWords is very much a number driven:
- The demand needs to be high enough to generate the clicks.
- The profit margins need to be high enough to afford the clicks.
- The conversion rates need to be high enough to make use of the clicks.
- The clicks needs to be cheap enough to bring in the conversions you need.
It’s not uncommon for a website to be unsuitable for AdWords. E.g. too low demand, too poor a website, too low a profit margin to be able to afford clicks, or too fierce competition to make it worthwhile. This is why its essential to discuss your situation with an expert beforehand – contact us for advice with no strings, pressures or nonsense!
So if you think your business is suitable for the next level of AdWords management, simply get in touch. We never go for the hard-sell – the service speaks for itself.

