Just Think

Successful social media campaigns can help to increase sales, drive footfall, improve online visibility and more.

With the ever-increasing use of the internet to market companies and products, social media is an area that is expanding significantly, and some of the worlds’ biggest brands have implemented well-known and unique social media campaigns that have increased their visibility significantly. Take a look at a few of the most interesting and famous ones below.

1.) Coca Cola Happiness

Coca Cola

Coca Cola installed a very unique vending machine in an American College. It contained a variety of unusual products unlikely to appear in a typical vending machine, including a 4 foot long sandwich. The reactions of the students were captured on camera and uploaded online. The video was viewed over 1 million times in one week.

2.) Rage against the machine

This social media campaign is pretty well-known, having attracted 1 million members to its Facebook initiated campaign, beating 2009 X-Factor winner Joe McElderry to the Christmas Number One single top spot!

3.) The X-Factor

Most of you watch the X-Factor, or hear about the hype surrounding it. The X-Factor has 66 1.4 million fans on Facebook, and 66 thousand plus followers on Twitter, who are part of the online X-Factor community. The show also boosts ITV.com’s ad impressions, with a significant amount of traffic from Twitter and Facebook.

These Significant Successes within Social media show how with some unique ideas and creativity, your business could be creating campaigns that create a buzz around your business. Making yourself stand out from the crowd is a great way of attracting attention to your business. Just Think has the creativity, the tools and the desire to help your company stand out from the crowd!

Just Think…for social media, e-mail marketing, web development and more, look no further than Justthink!

Planning your internet marketing strategy is important before you design and implement a new website for your business. However, most small businesses are doing this wrong. They build their website and then try to figure out how to generate leads online.

Choosing a web development company to design and build your website is not always the best option for a business’ internet marketing results. They may have the ability to launch the website, set up an adwords campaign, launch a blog and maybe do some e-mail marketing, but may not have the ability or expertise to use this to market your business. Without an internet marketing strategy to give the campaign some direction and targets to aim towards, the internet marketing implemented by a web development company may be inefficent and ineffective.

Just Think is an internet marketing agency, with a great wealth of knowledge and expertise behind it. We provide a range of internet marketing services, including e-mail marketing, SEO, web development and adwords campaigns, and we have the knowledge to implement an internet marketing strategy to develop your internet marketing successfully.

Make sure that if you want to market your business online, you choose the right expert to help you…Just Think!

With the recession continuing to bite and revenue hard to sustain, the need for a business to have an Internet presence has never been stronger. An ever-increasing number of are people going online to find information about local products and services.

Latest stats from the Internet Advertising Bureau, in partnership with PricewaterhouseCoopers, shows a growth in online spend despite the difficult economic conditions.

Key figures are:

• Spending on internet advertising grew by 4.2% year-on-year on a like-for-like basis.
• Paid-for search listings (the adverts that appear next to search engine results) were up 9.5%, display adverts down 4.4% and classified adverts down 5.3%
• The number of people online grew to 39.7 in Feb 2010, representing an increase of over four million active internet users in just 12 months.

We create, build and manage Google AdWords Campaigns to make sure our clients can benefit from this increase in business activity on the internet.

Choosing an agency to manage your AdWords marketing is difficult, especially when so many companies suffer from shocking customer service, defficiency and incompetence. Many of our clients come to us from agencies who have let them down; offering few keywords, poor results and a basic non-understnding of their business

We aim to impress because we’re passionate about our work, and enthusiastic for your results. We have developed ideas, techniques and applications which are totally unique, and often very powerful. We have worked within lots of industries and seen some great turnaround results.

AdWords is very much a number driven:

• The demand needs to be high enough to generate the clicks.
• The profit margins need to be high enough to afford the clicks.
• The conversion rates need to be high enough to make use of the clicks.
• The clicks needs to be cheap enough to bring in the conversions you need.

It’s not uncommon for a website to be unsuitable for AdWords. E.g. too low demand, too poor a website, too low a profit margin to be able to afford clicks, or too fierce competition to make it worthwhile. This is why its essential to discuss your situation with an expert beforehand – contact us for advice with no strings, pressures or nonsense!

So if you think your business is suitable for the next level of AdWords management, simply get in touch. We never go for the hard-sell – the service speaks for itself.

Today between 12 and 1pm, we held our first Question and Answer session on Twitter!

We were asked some great questions about internet marketing, and for those of you who missed the session, I have complied the questions and our answers for you to take a look at. If you are reading this and have a question that we have not answered, or if you are interested in Just Think and the services we provide, get in tough via e-mail (thinktank@justthink.co.uk) , phone (01325 313 412) , Twitter or Facebook, and we would love to hear from you!

Question 1. ) How effective is internet marketing?

Our Answer: Internet marketing gives you opportunity to spend less, market more & interact with 85% of the UK population who are ‘online.

Question 2.) Which types of businesses in which sectors do you find benefit most from internet marketing?

Our Answer: Retail and Service sectors benefit from internet marketing by building relationships- important in niche markets. Big brands also benefit, but smaller brands can benefit more as they are less well-known, as long as they have SEO etc.

Question 3.) How do I follow up email offers I send to recipients?

Our Answer: e-mails must be sent via a delivery system in HTML 2.) Build links into your e-mail to your website 3.) Contact all click throughs.

Question 4.) Who is your typical target audience?

Our Answer: We don’t have a set target audience- we cater for individual company’s needs- big or small.

Question 5.) How much time a day/week should you put into social networking to get the most out of it?

Our Answer: As much time as you have free is valuably used in social networking to maintain relationships- the more the better

Question 6. ) Can I learn SEO or should I use a professional company?

Our Answer: There are bits of SEO you can do your self, but a professional company can direct you in a focussed strategy- Justthink!

Question 7. ) Do you use Linkedin and Facebook? How do they compare for you?

Our Answer: We use Facebook, and our staff are on Linked in. Twitter and Facebook are good social networks for us to build relationships

Question 8. ) Do you charge by the hour or by results?

Our Answer: We can charge based on results, or by the hour- whichever is best for your business

These are the 8 questions that we were asked by some of our lovely followers! We will be holding another Twitter Q&A session soon for those of you who want the chance to ask a question yourself…keep an eye out for our next invitation, it would be lovely to see you there!

Just Think…for all things internet marketing!

Our latest E-commerce website, Paddock Farm has gone live.

Paddock Farm are a Nursery and Water Gardens based in Darlington for over 15 years, with a great wealth of knowledge and expertise in horticulture, gardening and aquatics.They are fuelled by the production power and specialist knowledge of M & J Horticulture, with dedication to world class customer service and products of the highest quality in the areas of Pond and Indoor Aquaria, Garden Features, Plants, Shrubs, Trees. Their water garden centre extends to four acres on a site of 12 acres and features large cold water tanks of Koi carp and goldfish, an indoor aquarium with an extensive stock of tropical fish and a comprehensive range of outdoor ponds, liners, pumps, filters and indoor aquariums and accessories.

The wonderful new website for Paddock Farm has been developed using Just Think’s e-commerce tool U-Clicked. This great new tool enables companies to maximise their online sales, and is expected to be very popular with businesses looking for a simple way to manage, promote and sell products online.

UClicked offers you a secure and simple Content Management System. This allows you to update your website from anywhere in the world at any time of the day, and add products and an unlimited amount of images quickly and effectively. It also allows users to get detailed order statistics, show product reviews and ratings, and track every order you receive.

Visit our website to find out more about Just Think, U-Clicked, and our wonderful services.

Just Think.co.uk has recently launched its e-commerce tool ‘U-Clicked’. This powerful online tool helps companies maximise their online sales, and is expected to be very popular with businesses looking for a simple way to manage, promote and sell products online.

To find out more, read our article on Darlington Interface Magazine!

Just Think…take a look.

With more than 64% of the UK’s online population having their own online profile, it is important to make sure that you use social networking effectively and efficiently to make you and your business more productive and attract the right people to your networks.

Ten years ago, “networking” was done in meetings, bars, on phone calls, and in resteraunts. Now, the majority of “networking” is done online, on social networking sights such as Twitter, Facebook and LinkedIn . This form of networking saves face-time and significantly reduces the amount of time to start a new relationship with some one. For businesses, online networking enables a large number of new contacts to be developed quickly and easily, reducing the time spent in face-to-face networking sessions, and enabling more time to be spent on the day-to-day running of your business.

The key to staying productive online, is to distinguish your personal time spent online, with your professional use of it. Knowledge is everything, and if social media is used properly, it can be used to find, consume and act upon the most up-to-date and relevant information, which you can exchange with new online ‘friends’ and reinforce their ‘friendship’ in the form of relevant information that they are likely to be interested in.

Make sure that you make the most of your tools- it’s not what you use, but how you use it. If you have Facebook, Twitter or LinkedIn, use them to your advantage, and make online ‘friendships’ that are relevant to your business, informing them of information that is likely to make them want to come back to you in the future for advice in a certain business area. Just Think…come to us if you ever need any help with internet marketing!

“Like” our Facebook page, and follow us on Twitter. Be part of our online community!

85% of the population is online, spending over 6 hours on social media sites every month. Nearly 60% of these read blogs and 64% have their own profile on a social network.

The relative power of the internet and social networks is only highlighted, with the announcement of the sales of Old Spice since their social media marketing campaign last month. Old Spice have reported an increase in sales of 107% over the past month, and a 55% increase over the past 3 months.

The Old Spice campaign started with TV adverts, which then went viral on You Tube. The Old Spice actor, ‘Isaiah Mustafa’ then recorded funny videos based on the original advert, which were personalised in response to bloggers, fans and tweeters. The total viewing figures of all Old Spice videos has reached 110 million, surpassing the reach of traditional broadcast.

The success of Old Spice shows a brilliant example of how powerful social media can be, and what it can do for your sales figures. Make sure that your business doesn’t miss out on the 85% of the online population, and “like” Just Think on Facebook and follow us on Twitter to see how we can help you to reach out to the online market.

Figures found on behalf of Simply Zesty, a UK-based online PR.

Don’t forget…If you want to find out tips 4-10 to unlock the wealth in your business, “like” us on Facebook.

10 things you ‘could’ do today to unlock the wealth in your business.

We have developed a top ten list to unlock the wealth in your business today. The top 3 tips are below, and we will be posting tips 4-10 on our blog and our facebook page. “Like” our facebook page to see the next 7 tips!

Number 1- ‘Do Something And Do It Now’

For those of you who are brilliant at planning, get out of your comfort zone- find any excuse to send a communication to your customers- mail, email, phone call, but action it IMMEDIATELY. It will remind a percentage of your customers that they meant to get in touch with you, and within minutes they will want to spend money with you again.

Number 2- ‘The Compelling Offer’

Send an email with a compelling August offer to your customers. This is an easy, cheap, quick way to bring in some serious additional revenue. Spend an hour or so writing an email and send it. Then think of another 11, one for each of the other months of the year.

Number 3- ‘Phone Ten Customers’

Clear one hour off your schedule and call ten customers. Don’t try to sell them anything, just call to thank them for their custom and see how they are. Now is a good time. Expect at least two of them to spend more money with you (this figure could be as high as eight or nine). Just think what this would do for your income if you did this regularly!

Check out facebook for the next 7 tips!

Have you thought about the power of internet marketing and what it can do for your business?

Just Think is an internet marketing agency, offering a range of services to help market your business in the ‘online world’, which is fast-moving and constantly developing. We have had a lot of success recently with providing valuable and effective marketing to North East Businesses. Just Think provides website development and SEO, social media and networking, launch management, business growth plans and online marketing and promotion.

Having recently been developed from parent company Charles Hollywood, Just Think has over 20 years of marketing and advertising knowledge behind it, giving it an advantage in providing high-class, knowledgeable, and affordable marketing for its clients.

Just Think welcomes anyone who is interested in internet marketing and what it could do for their business to get in touch. You can follow us on Twitter, “like” our Facebook page, drop us an e-mail or give us a call. We are always happy to hear from you!