Just Think

We’re now in September summer is coming to an end and it’s JTi Friday time!

Alas the summer is drawing to an end and it’s back to school time, but hopefully we can still look forward to some sunny days. In America September is also the time the hunting season starts, which brings us to today’s JTi Friday offering,

At Just Think we’ve come across this video on YouTube ‘Hunter shoots a bear’, don’t worry it’s not quite what it appears to be. For a start the video is from the correction product company Tippex. What has Tippex got to do with bear hunting? Click the image below and you will find out.

There is also an intro video on YouTube which does feature explicit language so not advisable to view while at work. You can view the video by clicking this link NSFW Hunter Shoots a Bear.

At Just Think we can help you take ownership of your brand online with email marketing, web development, social media and adWords. To find out more give Just Think a call, or pop in for a coffee and chat.

Successful social media campaigns can help to increase sales, drive footfall, improve online visibility and more.

With the ever-increasing use of the internet to market companies and products, social media is an area that is expanding significantly, and some of the worlds’ biggest brands have implemented well-known and unique social media campaigns that have increased their visibility significantly. Take a look at a few of the most interesting and famous ones below.

1.) Coca Cola Happiness

Coca Cola

Coca Cola installed a very unique vending machine in an American College. It contained a variety of unusual products unlikely to appear in a typical vending machine, including a 4 foot long sandwich. The reactions of the students were captured on camera and uploaded online. The video was viewed over 1 million times in one week.

2.) Rage against the machine

This social media campaign is pretty well-known, having attracted 1 million members to its Facebook initiated campaign, beating 2009 X-Factor winner Joe McElderry to the Christmas Number One single top spot!

3.) The X-Factor

Most of you watch the X-Factor, or hear about the hype surrounding it. The X-Factor has 66 1.4 million fans on Facebook, and 66 thousand plus followers on Twitter, who are part of the online X-Factor community. The show also boosts ITV.com’s ad impressions, with a significant amount of traffic from Twitter and Facebook.

These Significant Successes within Social media show how with some unique ideas and creativity, your business could be creating campaigns that create a buzz around your business. Making yourself stand out from the crowd is a great way of attracting attention to your business. Just Think has the creativity, the tools and the desire to help your company stand out from the crowd!

Just Think…for social media, e-mail marketing, web development and more, look no further than Justthink!

Planning your internet marketing strategy is important before you design and implement a new website for your business. However, most small businesses are doing this wrong. They build their website and then try to figure out how to generate leads online.

Choosing a web development company to design and build your website is not always the best option for a business’ internet marketing results. They may have the ability to launch the website, set up an adwords campaign, launch a blog and maybe do some e-mail marketing, but may not have the ability or expertise to use this to market your business. Without an internet marketing strategy to give the campaign some direction and targets to aim towards, the internet marketing implemented by a web development company may be inefficent and ineffective.

Just Think is an internet marketing agency, with a great wealth of knowledge and expertise behind it. We provide a range of internet marketing services, including e-mail marketing, SEO, web development and adwords campaigns, and we have the knowledge to implement an internet marketing strategy to develop your internet marketing successfully.

Make sure that if you want to market your business online, you choose the right expert to help you…Just Think!

It’s the end of the week and it’s JTi Friday time!

The British summer is in full swing with the usual combination of rain and sunshine. This week’s JTi offering is from Specsavers and their reaction to the bootleg ‘should’ve gone to Specsavers’ videos which have popped up on YouTube.

Specsaver’s have stated ‘they want to take ownership of that space and viral marketing is the right format’. Their first web only advert is based on the German U-Boat film ‘Das Boot’. You may ask ‘Submarines! What has that got to do with specs?’ to find out take a look at the video below.

At Just Think we can help you take ownership of your brand online with email marketing, web development, social media and adWords. To find out more give Just Think a call, or pop in for a coffee and chat.

Following our recent success with our Twitter seminar, Just Think have found Twitter to be a very useful tool in creating and developing relationships with potential clients and also with business friends. Last Thursday, Just Think held a twitter Question and Answer session, during which we were asked various questions about internet marketing from a few of our followers. This was our first Q&A session, and Just Think hopes to hold many more of these twitter sessions in the future.

Twitter is a world-wide phenomenom that allows people to ‘follow’ their interests, friends and businesses like Just Think to keep up to date with news, events and useful information. If you would like to create a Twitter account for your business, contact Just Think and we can help you on your first steps towards ‘tweeting’ and creating your own online business community.

With the recession continuing to bite and revenue hard to sustain, the need for a business to have an Internet presence has never been stronger. An ever-increasing number of are people going online to find information about local products and services.

Latest stats from the Internet Advertising Bureau, in partnership with PricewaterhouseCoopers, shows a growth in online spend despite the difficult economic conditions.

Key figures are:

• Spending on internet advertising grew by 4.2% year-on-year on a like-for-like basis.
• Paid-for search listings (the adverts that appear next to search engine results) were up 9.5%, display adverts down 4.4% and classified adverts down 5.3%
• The number of people online grew to 39.7 in Feb 2010, representing an increase of over four million active internet users in just 12 months.

We create, build and manage Google AdWords Campaigns to make sure our clients can benefit from this increase in business activity on the internet.

Choosing an agency to manage your AdWords marketing is difficult, especially when so many companies suffer from shocking customer service, defficiency and incompetence. Many of our clients come to us from agencies who have let them down; offering few keywords, poor results and a basic non-understnding of their business

We aim to impress because we’re passionate about our work, and enthusiastic for your results. We have developed ideas, techniques and applications which are totally unique, and often very powerful. We have worked within lots of industries and seen some great turnaround results.

AdWords is very much a number driven:

• The demand needs to be high enough to generate the clicks.
• The profit margins need to be high enough to afford the clicks.
• The conversion rates need to be high enough to make use of the clicks.
• The clicks needs to be cheap enough to bring in the conversions you need.

It’s not uncommon for a website to be unsuitable for AdWords. E.g. too low demand, too poor a website, too low a profit margin to be able to afford clicks, or too fierce competition to make it worthwhile. This is why its essential to discuss your situation with an expert beforehand – contact us for advice with no strings, pressures or nonsense!

So if you think your business is suitable for the next level of AdWords management, simply get in touch. We never go for the hard-sell – the service speaks for itself.

It’s back to Monday morning again, and we are thinking about things that you may want to know. Our first Question and Answer session last Thursday on Twitter proved successful, and we answered questions you wanted to know about internet marketing. I came across an article recently about making sure that your social media policy is healthy, and there is more about this below.

Having and executing a social media policy is vital, but being able to gauge its success and measure it, and checking that it remains vibrant and healthy is also vital.

1.) Have a goal- This will dictate what you do, and also how you measure what you do. If your goal is to increase awareness of your company/brand, metrics like reach, readership and engagement with content are areas that you should be interested in keeping track of.

2.) Get your departments on the same page- If your company has different departments, align them towards a common goal. Understand what goals are important to each department and use strategies that can measure the metrics of each that make sense.

3.) Always consider context- The metrics for each social media campaign are not useful without context. Look at the metrics overtime and inside a competitive landscape.

4.) Select your platform wisely- Select the right tool for the job. Aspects to consider when selecting a platform include data, reports, actionable insights, budget and ease of use.

5.) Conduct a full social media audit- Once you have selected your platform, conduct a full audit with the metrics you are using. Take note of where you and your competitors are, and use this as a baseline against which you will measure at least once a month.

6.) Did deeper in your channels- Start by measuring the volume of conversation in aggregate, across all channels. You should evaluate performance by channel for yourself and for your competitors to find which sectors are performing well, and to dig deeper and to give your numbers context.

7.)Do A/B testing- If you have a couple of social media campaigns on the go, you are likely to be curious about what content is getting the best response. Social media measurement can help you conduct the right analysis to figure out which method is working best. Remember, don’t forget to experiment and always measure!

Just Think…If you need any help or advice on internet marketing or creating a social media campaign for your company, get in touch!

Increasing your company awareness online is increasingly important. This guide shows you how to ‘increase your business reach’.

Just Think will create your business profile on Twitter and Facebook, and create a blog for you. This guide shows you how to create relationships with clients once we have set up your beautifully designed accounts.

How to Twitter

1.) Set up an account- Just Think will do this (with a personalised background)

2.) Just Think will create a name for your account that represents your company

3.) Tell your friends who are already on twitter to ‘follow’ your account

4.) Look through your friend’s ‘followers’ list and ‘follow’ a few

5.) ‘Mention’ some of the followers you are following and send them a message

6.) Gradually, people will ‘follow’ you back

7.) Send messages to your followers and more people will become aware of you

How to Blog

1.) Just Think will create a blog template and design for you

2.) Blogs are your opportunity to tell your customers and the world what you are up to

3.) Keep the topics interesting and relevant to your business sector

4.) You should use your Twitter and Facebook page to inform users of your blog, and direct them from your website

How to Facebook

1.) Just Think will create a Facebook page for your business

2.) Separate your personal profile from your business one

3.) Spread the word on Twitter and to clients to “like” your page

4.) Update your page regularly- make sure you attatch links

5.) Interact with your ‘fans’- inform them of events and competitions

6.) Keep up-dating your page

Contact Just Think to set up your Social networking profiles and your blog page! Don’t miss out on the opportunity to network and build relationships with fellow like-minded businesses the efficient way!

Join the Just Think community on Facebook and on Twitter.

It’s JTi Friday and we’re just thinking of Christmas!

In the world of marketing it’s never to early to start thinking about Christmas, especially on a day like today which is more wintery than summery. It’s also a good excuse to show you this email from last year we’ve come across. You can view the full email here.

This email is a great showcase for the use of animated gifs in email marketing, which has seen a major surge this year. Animation in emails grabs the recipients attention and has increased click through rates.

Today between 12 and 1pm, we held our first Question and Answer session on Twitter!

We were asked some great questions about internet marketing, and for those of you who missed the session, I have complied the questions and our answers for you to take a look at. If you are reading this and have a question that we have not answered, or if you are interested in Just Think and the services we provide, get in tough via e-mail (thinktank@justthink.co.uk) , phone (01325 313 412) , Twitter or Facebook, and we would love to hear from you!

Question 1. ) How effective is internet marketing?

Our Answer: Internet marketing gives you opportunity to spend less, market more & interact with 85% of the UK population who are ‘online.

Question 2.) Which types of businesses in which sectors do you find benefit most from internet marketing?

Our Answer: Retail and Service sectors benefit from internet marketing by building relationships- important in niche markets. Big brands also benefit, but smaller brands can benefit more as they are less well-known, as long as they have SEO etc.

Question 3.) How do I follow up email offers I send to recipients?

Our Answer: e-mails must be sent via a delivery system in HTML 2.) Build links into your e-mail to your website 3.) Contact all click throughs.

Question 4.) Who is your typical target audience?

Our Answer: We don’t have a set target audience- we cater for individual company’s needs- big or small.

Question 5.) How much time a day/week should you put into social networking to get the most out of it?

Our Answer: As much time as you have free is valuably used in social networking to maintain relationships- the more the better

Question 6. ) Can I learn SEO or should I use a professional company?

Our Answer: There are bits of SEO you can do your self, but a professional company can direct you in a focussed strategy- Justthink!

Question 7. ) Do you use Linkedin and Facebook? How do they compare for you?

Our Answer: We use Facebook, and our staff are on Linked in. Twitter and Facebook are good social networks for us to build relationships

Question 8. ) Do you charge by the hour or by results?

Our Answer: We can charge based on results, or by the hour- whichever is best for your business

These are the 8 questions that we were asked by some of our lovely followers! We will be holding another Twitter Q&A session soon for those of you who want the chance to ask a question yourself…keep an eye out for our next invitation, it would be lovely to see you there!

Just Think…for all things internet marketing!